Urbani Tartufi at TuttoFood 23

Urbani Tartufi, Italian leading truffle hunting and transformation company, was once again among the protagonists of TuttoFood, the prestigious international food and beverage fair, last May in Milan. To mark the occasion, Urbani Tartufi offered its visitors an unprecedented sensory experience, taking them to an immersive and suggestive journey in the wonderful world of truffle. In the stand -realized with great care and attention to detail- the visitors were able to listen to the sound of steps on the ground and perceive the smells of nature, with a view on the thriving landscapes of Umbria, the region where Urbani Tartufi’s black gold of the earth grows.

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The Scheggino based company has always been a synonym for tradition and great passion for truffle, passed on for 170 years. This connection with history and its roots never held back the company’s will to grow and innovate, as its presence in more than 70 countries all over the world –including the U.S. - clearly demonstrates. Urbani Tartufi is not just a synonym for history and dedication, but also for modernity and curiosity, a winning combination allowing the company to look at the future with excitement and determination. For a long time now, Urbani Tartufi committed to support the future of the truffle sector and the environment through two main projects: Truffleland and Urbani’s Truffle Supply Chain.

The former represents an ecological and sustainable initiative to recover abandoned areas and increase the profitability of uncultivated mountain lands, while promoting biodiversity and compensating CO2 emissions at the same time. The latter -realized in collaboration with the Umbria Region and a hundred local companies- focusses on the growth of truffle market and the creation of traceability to guarantee not only the quality of the product, but also its continuity, often threatened by climate change.

The Urbani family’s commitment to sustainability also includes their new line of products, combining the love for truffle and the philosophy of healthy and natural food. Filosofia Naturale (Natural Philosophy) is a selection of delicious truffle-based products, realized with natural ingredients and no artificial flavors. With Filosofia Naturale Urbani Tartufi wants to bring to their clients’ table all the passion and commitment for sustainability, through an authentic, healthy and top-quality food experience.

The company is always looking forward, promoting a model of eco-friendly and sustainable development and the Filosofia Naturale selection is the result of this effort. With Urbani Tartufi, sustainability becomes a winning choice for the success and growth of the truffle sector. The company shows how it is possible to match tradition and innovation, always keeping in mind the importance of environmental respect.

It/EnA magazine by Urbani Tartufi
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